Madtree Brewery - Cincinnati Ohio

Background

Madtree Brewery in Cincinnati, Ohio is the proud home of one of Urban Bloom’s largest scale, multifaceted projects.  This dynamic work includes 300 square feet of living wall with a custom 6-foot circular Madtree logo, 200 square feet of preserved moss around the Madtree Beer Cooler, and 20 hanging ferns. Our automated irrigation system makes sure the hanging ferns and living wall receive the ideal amount of water and nutrients.  The preserved moss wall adds physical texture and color to the exterior of a large cooler, helping it match the overall aesthetic.

Outcome

Outside of the project’s scale, this was a particularly challenging installation from a scheduling perspective.  Upon its completion in 2019, our team worked 4 days and nights, careful to not disrupt this popular brewery’s regular business hours.  This signature group of installations function as a beautiful enhancement and create a unique photo opportunity for thousands of weekly visitors.