BrewDog Hotel - Worlds first beer hotel
Background
Urban Blooms was honored when Design Collective, a local Columbus architecture firm, reached out to us. Their client, BrewDog Brewery, was planning to build a Beer Hotel in Columbus as part of their American expansion. When BrewDog requested a living wall, Design Collective turned to Urban Blooms to design and construct a living wall shaped within the iconic BrewDog logo.
Challenges
BrewDog requested a simple, elegant design that would add excitement without distracting from their iconic logo, while remaining low maintenance. In response, we created a subtle pattern using 12 species of tropical plants—ranging from lush Boston ferns to sleek sansevieria—in varying shades of green to complement and enhance the logo’s form.
Outcome
This stunning living wall welcomes guests as they arrive, setting the tone for an experience unlike any other hotel. Soft LED lighting, natural wood textures, and soothing tropical plants create a calming atmosphere that primes visitors for the exceptional flavors awaiting them at the BrewDog Bar and Restaurant. After enjoying a beer in the shower, thanks to BrewDog’s unique shower fridges, guests leave with this vibrant living wall lingering in their minds, encouraging them to return soon.